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Computer Science
Introduction to Computer Science and Programming
$29.99
Dr. Nishant Yagnick
HOD, NEUROSURGERY, MANIPAL HOSPITAL, GURUGRAM
Dr. Yagnick’s journey into teaching business and marketing to doctors started during the first COVID Lockdown. After completing his MCh Neurosurgery from the prestigious PGIMER, CHD, he found himself in one of the most competitive private sector markets in India. After spending 15 years to become a Neurosurgeon, he realised that he knew nothing about actually reaching his patients. During Covid, when things were looking their worst, he began to study the details of digital marketing. Realising that this wasn’t enough, he studied medical business models, payment mechanisms, medicolegal aspects of business, contract types and marketing funnels from literature, courses and by speaking to experienced medical professionals from all branches. This led to the creation of Dr. Power Course, which started in 2021. Since then his couse has been taken by hundreds of doctors, many of them taking up personal consultations with Dr. Yagnick to setup their practice. Thanks to his learnings and experience he not only has one of the best neurosurgical practices in Gurugram, he is also the neurosurgery facutly for Marrow, the top teaching platform for budding neurosurgeons in India.
course subscribers
Personal Mentorships
Medical specialties addressed
Course Content
Section 1. Language and Concepts of Medical Business and Marketing
An introduction to terms and structure. Labor based Products. Shelf Products. Active to Passive earning. Medical team structures.
Changing your mindset regarding the patient’s financial journey. How corporate hospitals are structured. How to be close to the transaction as a practitioner.
B2C and B2B businesses. The basic idea of conversion in medical practice. Surgical Vs Medical practice conversions.
EMR records and software. Data Tracking for growth. Medicolegal record keeping. Automation in Records, Data and Measuring growth.
How to find your target market. The Big Four considerations of targeting. The 80-20 pricing rule.
Bread and Butter Products. Hero Products. Product market fit.
Finding a community to serve. Finding a community that is hidden in plain sight. Actively generating organic growth. Referral marketing basics.
Understanding the Funnel concept. Top/Mid/Bottom funnel. Types of audiences based on your reputation. Linking Targeting, pricing, Pathology, Community and Referrals to your funnel.
Section 2. DIY Digital Marketing and Campaign Design for Doctors
Creating a Google My business registration. Google Adwords registration. Designing for Google Ads. Tracking Growth vs Expenses in Google Ads
Basic FB and Insta Ad design- Posts/Reels. Simple Social media Advertising through post boosting. Complex Facebook Ads manager advertising with responsive monitoring and A/B testing. Integrating a FB/Insta Ad strategy
What is SEO. Keyword research. Long tail Vs Short tail keywords. Interlinking web presence and page ranking.
Youtube video creation 101. Shorts video Creation. Podcasting basics, equipment, topics, design. Youtube targeted paid ads.
How to use Whatsapp for Business. Broadcasting on whatsapp. Bulk SMS pros and cons.
Creating your own website. Creating a resposive web ecosystem. Using design tools and AI for web design. The right language to use when targeting a pathology for successful posts.
Integrating multiple Pathways of digital marketing for automated feed back, growth tracking and finding out whats working and whats not.
How to understand our Digital marketing results. Why the value of patient reach is not always obvious. Life time value discussion.
Section 3. Insider Secrets in the Medical Industry
Contract types. Corporate contracts. VC contracts. Employee vs Business Service contracts and taxation. MG contracts. Adjustments in MG. Pitfalls in contract signing.
Multinational Corporate hospitals. Single owner hospitals. Panel Hospitals. Niche Hospitals. Nursing homes. All structures and finances discussed.
TPA types, Packages. Panel packages. Real examples of payment troubles hurting doctors.
Negotiation 101. How to talk. How to use tone in negotiation. Demonstrating practicality in negotiation.
How your peers can be your worst enemy. How to measure your importance in the hospital structure. When to push and when to pull back in face of opposition.
The financial growth cycles of doctors. Sound investment strategies and wealth management in a medical career
Medicolegal traps in practice. How to handle being sued. How to handle yourself in court. Medicolegal problems of advertising based on latest NMC guidelines. Negligence boards.
Medicine is a social practice. Emotional stress, burnout and familial problems for doctors and advice on dealing with the upheavals of medical practice